Laura Mercier Pure Canvas Primer Hydrating 30ml is a moisture-rich make-up primer designed to create a smooth, comfortable base for foundation or tinted moisturiser. The lightweight cream texture glides over the skin, helping to soften the look of fine lines, dry patches and uneven texture. Infused with hydrating ingredients including glycerin, olive extract and marine hydra botanicals, the formula helps to replenish moisture and support a supple, refreshed-looking complexion throughout the day. Skin feels cushioned and softly plumped, making it a reassuring choice for dry or tired skin in need of extra comfort.

Used after skincare, this primer sits between skin and make-up to help extend wear and encourage a more even finish. It can also be worn alone when you want a subtle veil of hydration without additional coverage. Apply a pea-sized amount and massage gently over the face, focusing on areas that tend to feel dehydrated or show fine lines. The result is skin that feels smoother, better prepared for make-up and comfortably hydrated from morning to evening.