La Riche Directions Cherry Red Hair Dye (100ml) is a stunning and user-friendly semi-permanent hair colour. Cherry Red is a deep, jewel-toned blend of rich red and purple tones for a velvety hue. The easy to follow instructions and simple application process help you create the ultimate look with ease.

This pot contains enough colour for normal shoulder length hair.

Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly.

Useful Information:

• Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair. Dry shampoo can help prolong the colour.
• Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair.
• The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.
• Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.
• Dye results cannot be guaranteed always try a strand test to check possible results.

Please see included manual for application instructions. Don’t mix Directions with peroxide or shampoo that contains conditioner.