Aveda Be Curly Advanced Shampoo 250ml is a creamy, sulphate-free shampoo created especially for curly, coily and wavy hair. The rich lather works to lift away daily build-up without stripping, while plant-derived cleansers and conditioning agents help curls feel hydrated, soft and more manageable. With kokum seed butter, sunflower seed oil and a peptide blend from plant proteins, the formula is designed to support fragile curl patterns and promote the look of smoother, more defined curls. A refreshing citrus Pure-Fume aroma with notes of lemon, bergamot and orange adds a clean, uplifting finish to every wash.

Ideal for curl types from loose waves to tight coils and suitable for fine, medium and thick hair, this shampoo fits easily into a regular wash day routine. Use it whenever hair needs a thorough yet gentle cleanse, then follow with a curl-friendly conditioner or masque to lock in moisture. Hair is left feeling cleansed, comfortable and conditioned, with curls that appear bouncier and more polished.

Why we love it
– Creamy, sulphate-free formula that cleanses without stripping, helping curls feel soft and comfortable after washing.
– Designed for curls, coils and waves from 2A to 4C, making it a versatile choice for a wide range of textured hair types.
– Enriched with kokum seed butter, sunflower seed oil and plant-derived proteins to support moisture, strength and curl definition.
– Finished with Avedas uplifting citrus Pure-Fume aroma, which adds a fresh, spa-like touch to every wash day routine.

How to use
How to Use:
Start with thoroughly wet hair. Massage a small amount of Aveda Be Curly Advanced Shampoo into the scalp, then work through the lengths to create a creamy lather. Rinse thoroughly with warm water. Follow with a curl-friendly conditioner, masque or the matching Be Curly Advanced conditioner.

Frequency:
Use as needed, according to hair type and personal wash day routine.

Application Technique:
Apply mainly to the scalp and roots, using fingertips to gently massage and lift away build-up, then smooth the lather down through mid-lengths and ends before rinsing. Ensure all product is rinsed out before applying conditioner or styling products.

Best Practices:
Use on thoroughly wet hair for an even lather. Pair with a hydrating conditioner or masque to help maintain moisture in curls, coils and waves. Comb or detangle hair gently while conditioned rather than during shampooing to help minimise breakage.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse well with water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the product packaging.