Joico Blonde Life Violet Shampoo 1000ml is a brass-neutralising shampoo designed to keep blonde hair looking cool, bright and refreshed between salon visits. The rich, violet-tinted lather gently lifts away daily impurities, excess oil and product build-up while depositing tone-correcting pigments that help to counteract unwanted yellow or brassy tones. Hair is left feeling clean yet comfortable, with a smoother, glossier finish that enhances the look of icy and cool blonde shades.

Infused with nourishing Monoi and Tamanu oils, the formula helps to care for fragile, lightened hair, supporting softness, shine and manageability. Arginine, a naturally occurring amino acid, works to support the hairs strength, making this shampoo a thoughtful choice for highlighted, bleached or double-processed blondes. Use it in place of your regular shampoo whenever your colour starts to look warm, then follow with a suitable conditioner from the Blonde Life range to complete your routine and help maintain a fresh, salon-bright blonde at home.