Prada redefines masculine intensity with Paradigme Le Parfuma hyper-lasting, sophisticated fragrance that challenges everything you know about traditional scent structures. Built from the bottom up in a reversed pyramid that mirrors Pradas iconic triangle, this avant-garde signature isnt just noticed; it lingers for up to 12 hours, ensuring you leave an unforgettable impression all day long.

The Notes
Fragrance Family: Woody
Top Note: Gourmand Geranium
Heart Note: Leathery Vanilla
Base Note: Amberever, Peru balsam, benzoin resin, and guaiac wood/resin

How It Smells
Paradigme Le Parfum opens with an unexpected, aromatic twist of gourmand geranium, revealing rich, rosy floral facets. At its heart, a dark, leathery vanilla reinvented specifically for the modern man takes centre stage. But the real magic lies in the base: master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville have infused the scent with Amberevera next-generation molecule that turbocharges the fragrance’s power, diffusion, and longevity, all grounded by the warm, sensual contrast of Peru balm, benzoin resin, and smoky guaiac wood.

The Flacon & Sustainability
The aesthetic is pure Prada. The fragrance is housed in a striking, gradient green-to-black bottle that looks incredibly sharp on any vanity. True to Prada Beautys commitment to conscious luxury, the entire Paradigme range is 100% refillable. By opting for a 150ml refill over three standard 50ml bottles, youll drastically reduce your environmental footprintusing 65% less glass, 75% less plastic, 50% less cardboard, and zero metal.

The Paradigme Collection
Prada Paradigme Eau de Parfum: Floral & Ambery
Prada Paradigme Le Parfum: Woody, Leathery & Intense